10 Questions for Emma Wiseman

Emma Wiseman

Brand Strategist, Wieden+Kennedy

Where are you right now?

In the air, wedged in a middle seat between a seventy year old Amish man and a seventeen year old Mormon girl. We are discussing British X factor.

Where is your favorite place for a breakfast meeting?

Those two words shouldn't go together. Breakfast deserves respect.

What was your first job?

An unqualified slipped disc surgeon, aged sixteen and a quarter.

How do you think we can keep talent motivated?

By protecting them from conformity.

What excites you about this next decade?

Getting older, wrinklier and crankier.

If you had to make a quick escape, where would you go?

Out of this middle seat in coach and into first.

What is on your bedside table?

'Hannibal And Me' by Andreas Kluth, 'The Big Short' by Michael Lewis, 'How Music Works' by David Byrne, an overpriced candle, a vase of spider flowers and a rogue kitten, chewing those flowers.

If you weren’t in this business what would you be doing?

My school careers' department survey algorithm spat out that I should be a roof erector. So, that.

Who would you most like to meet for a drink?

The grandfathers I never met.

What is your greatest extravagance?

Kitten chewed spider flowers.