"Companies must be in the business of creating talent, particularly in the fields of social media, mobile and data analytics. Leaders from agencies like Ogilvy & Mather recognize the talent challenge and are creating solutions. Adam Tucker, President, Ogilvy & Mather Advertising (New York) recently reflected: 'As an industry we're at an important juncture. While consumers move seamlessly through online and offline worlds, we're playing catch up. One path is to fake it and risk getting called out. Alternatively, we've chosen to arm our talent with comprehensive, on-going digital education and training. We feel it's the only means to create a sustainable competitive advantage.'"