Is Apple Transitioning Into Luxury?

"Apple has just hired its third major player from the fashion industry: Patrick Pruniaux, the former Vice-President of Sales at Tag Heuer, announced his department from luxury company LVMH last week and subsequently, his pending role at Apple.

Although we don’t know exactly what roles they'll play at Apple, something tells us the sudden departure may have something to do with the pending release of the iWatch."