Strands of Genius: March 31st
Curated by @rosiesiman + @faris.
- ICYMI: We'll be hosting a masterclass in Attention Hacking as part of the PSFK conference. The class will be the morning of Saturday, April 18th in NYC. You can purchase tickets on Eventbrite. You'll get a copy of the book too!
BONUS: Want to go, but not sure your place of work will shell out the dough? Respond to this with your boss' email and we'll send them a pitch telling them why they should let you attend. Also we can provide coupon codes for STUDENTS because we heart learning.
- Serial. Radio Lab. This American Life. An audio example. Of. The NPR Podcast voice. And why it's so annoying. For your listening pleasure.
- "Wanted: Somebody to go back in time with me. This is not a joke. You'll get paid after we get back. Must bring your own weapons. Safety not guaranteed. I have only done this once before." It started as a classifieds ad, but became an internet meme. A quick summary here, or the full podcast (Reply All!) here.
- Banana protectors that look like... um... bananas? The banana bunker might be the spark, but the Groupon community manager is the star here.
- Recently a gun pop-up shop was opened in NYC, targeting first time buyers. The catch? Each gun in the store had been tagged with its history: from shooting a mom in Walmart to the Sandy Hook massacres. The video recap is great - We really love this work.
- We soaked up HBO's special on Scientology, called Going Clear. If you missed it, you should definitely find time to watch it. If you don't have HBO, read Rolling Stone's 10 Things We Learned from Going Clear or The Vulture's Review.. And either way, if you're curious about Scientology's long war with the IRS (hint: you should be), you've got to read this Vice article. Espionage and loads of money always makes for a good story, right?!
- Speaking of religions, nasty legislation in Indiana has made the state very unpopular among people who don't believe in discrimination. Here's a reminder of just how recently "religious freedom" was also used to justify horrible racism, as well as horrible homophobia.
- Meet Lammily: She's a doll with average proportions. And kids love her.
- Got ideas and hopes and dreams? Share them with some naysayers. "If you are surrounded by people you agree with, then repeated conversations that affirm your existing beliefs can lead those beliefs to become deeply entrenched. However, if you let some of the naysayers into your inner circle, then you have a force that consistently moderates your most extreme beliefs."
- Cycle at night? Check out Volvo's invisible 'paint' that makes you super reflective. It's not actually paint, and only lasts about a week (or until you wash), which makes it even cooler. Grey, the agency who developed this concept alongside Volvo, also created ads with the Lifepaint, which have text that becomes visible with a smartphone's flash.
- Can tweets predict heart disease? Psychologist Johannes Eichstaedt and his colleagues analyzed 826MM tweets and found, "Counties where residents’ tweets included words related to hostility, aggression, hate, and, fatigue—words such as “asshole,” “jealous,” and “bored”—had significantly higher rates of death from atherosclerotic heart disease, including heart attacks and strokes."
- Why country rules the airwaves - and why the summer of 2010 made Nashville.
- You may be aware that Faris loves jungle. You might not be aware that he loves the Amen Break, a 6 second drum loop that you have heard dozens of times in pop music [and at the heart of a lot of jungle tunes]. This BBC article tells its story and the new Internet based campaign to raise funds for its creators. [Bonus! You can watch Faris talk about the AMEN and recombinant culture in this talk from Interesting NYC.]
- Changes in copyright and punitive licensing fees curtailed much of the glorious explosion of sample heavy music following the classic Paul's Boutique. It remains contentious and streaming sites don't host mash-ups since there isn't an easy way to parse the payments for them. Dubset Media is trying to change that with an algorithm that calculates how much of what song is used and what is owed. (Thanks to Steve from Boom Ideanet for sharing this with us!)
- Hunger changes human behavior in a number of ways, many of which have nothing to do with food.
- We have never understood the drive to be "professional" in marketing. Lawyers and accountants are professional because you have to pass exams to be one. We aren't. Conservative environments and behaviors lead to conservative ideas, and ideas are our competitive advantage.
- SHAMELESS PLUG!!! Faris' book comes out in the UK on Friday! In tree book and Kindle edition. At some good book stores. Also on Amazon UK [and available here on Amazon US for pre-order.]