Frukt launches new insight report - Brands & Bands: The Value Exchange
"Brands & Bands: The Value Exchange is an in-depth look at how brands and artists value one another in today’s new partnership economy.
In collaboration with Next Big Sound, a leading provider of music analytics and insights, FRUKT unpacks the real 'value' at the heart of brand and entertainment partnerships.
Despite what some may think, it’s not all about cold hard cash and netting the biggest celebrities. There are a multitude of additional values that come in to play as part of the deal, and through qualitative and quantitative research this report showcases the extended benefits available for both artist and brand."