10 Questions for Gareth Kay

Gareth Kay

Founding Partner, Zeus Jones San Francisco

Where are you right now?

In a short-let apartment in Minneapolis as I absorb the Zeus Jones culture ahead of opening up in San Francisco

What did you want to be when you were a child?

A drummer. And if I'm being brutally honest, I still want to be.

How do you think we can keep talent motivated?

Give them an environment that is full of inspiration and, most importantly, one that is non-hierarchical with the space and permission to fully express themselves. You will be amazed by what good, interesting people can do when you focus them on the work and ask them to amaze you.

What are you reading now?

I've just finished 'Season of the Witch' by David Talbot. A staggering cultural history of San Francisco as it went through a painful transformation in the 1960s to 1980s. I understand the city much better having read it. About to start Alan McGee's autobiography.

What is your latest ‘must have’?

Sonos - it's turned our house into a home by finally bringing elegant order to our competing musical tastes.

What is your favorite piece of technology?

The iPhone as it fulfills the two criteria of technology. It lives up to the true meaning of technology, which as Ben Horowitz reminds us, is "a better way of doing things" and also lives up to Arthur C Clarke's Third Law as it is indistinguishable from magic. I can't think of many other things which fulfill both. I just wish they'd open up and fully integrate Google Now into it.

What subject do you wish you’d paid more attention to in school?

Physics. Fascinated by it now but it felt so dry the way I was taught it.

Where is your favorite place for a drink?

In San Francisco, Local Edition. But I've become very fond recently of the CC Club in Minneapolis, a dive bar once frequented by Husker Du and The Replacements, two of my favorite bands of all time.

If you could have one superpower what would it be?

Time travel so I can correct any foolish mistakes and wrongdoings I have made.

What is one thing about you that most people would be surprised to know?

Although my photos have always seem to shown the opposite, I do actually like to smile.

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