Stop-Motion Artists Doing Brilliant Work for Brands on Vine

"Marketers are finding a way to tap into the short-form nature of the medium by working with Viners who have found success creating carefully edited works...

Fishman added that while a single six-second stop motion Vine may take days to make, it's extremely successful at condensing a big idea into a short, whimsical piece. Because they are so truncated, it makes it easier to share, which is why these ads have life on other social media platforms as well."

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