10 Questions for Daniele Fiandaca

Daniele Fiandaca
Co-founder of Creative Social

Where are you right now?
In London, rebooting Creative Social, launching a new book and formulating a new consultancy/agency.

What did you want to be when you were a child?
An adult.

How do you think we can keep talent motivated?
By empowering them and doing everything we can to let them be the best they can be. Culture is a key to this (I still live by love what you do and never work a day in your life) as is the investment that is put into people. Still find it amazing how little the advertising industry invests in its talent, especially its creative talent

What are you reading now?
I recently finished stuffocation by an ex colleague and friend, James Wallman which I loved. James is a trends researcher and he talks about the fact that as a population we simply have too much stuff. He posits a seed change from materialism to experientialism.

Now I need to read the rest of our Creative Social book (as co-editor, I only edited 2/3 of the book) we just published – Hacker, Maker, Teacher, Thief: Advertising’s Next generation (which can be purchased here - http://www.lulu.com/shop/creative-social/hacker-maker-teacher-thief-advertisings-next-generation/paperback/product-21769341.html

What is you latest ‘must have’?
Less stuff

What is your favorite piece of technology?
Nike Plus. I am a big runner and find it absolutely invaluable in making sure that I hit my weekly goals. Also a fan of Nike Fuelband and interested to see where it is going next.

What subject do you wish you’d paid more attention to in school?
I wish I had continued to play the Viola.

Where is your favorite place for a drink?
Shoreditch House simply because it is the best place to meet old friends and play ping pong

If you could have one superpower what would it be?
Ability to fly. What a lovely way to see the world. And think of the views - http://www.buzzfeed.com/lyapalater/27-incredible-views-youd-only-see-if-you-were-a-bird

What is one thing about you that most people would be surprised to know?
That I qualified as a chartered accountant.

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