Digital Pioneers, then and now.... Måns Tesch
"Our founding client (kindly paid for by the Swedish taxpayers), were a couple of friends who sold old military bikes to college kids. We were so excited about it that we even threw a launch party to let the world know that there’s a new website in town - and it’s selling military bikes...
After that our little venture quickly started gathering pace. We managed to get brands like Apple and Scandinavian Airlines to come along and try this new thing called digital advertising.
Already from the very beginning, there was an “us against the world” mentality among digital agencies (the world being the legacy ad agencies) that has endured to this day. "