How To Reword a Job Posting to Avoid a Hiring Mistake

"The typical job ad focuses on what the employer wants from the applicant," says David Jones, associate professor of business at the University of Vermont and one of the study’s authors. "Ads that focus on what employers can offer job seekers––such as autonomy and career advancement––result in better employee-company matches."

For the study, Jones and his co-authors wrote real job ads for a Canadian engineering firm. Some focused on "needs-supplies," what the organization offers applicants, while others focused on "demands-abilities," the skills the organization would require of candidates. Needs-supplies ads received almost three times as many highly rated applicants than demands-abilities ads.

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