Katie Tyson Discusses How YouTube Sensations are Powerful Brand Builders

Katie is Director of Digital Marketing at Freshpet

"5 Year-Old Noah Ritter emerged from a carnival ride at the Wayne County Fair and stepped right into YouTube stardom, an appearance on the Ellen Degeneres Show and a contract with FreshPet for a TV commercial. Young Noah Ritter is one of the latest examples of authenticity in marketing and how real people are resonating with the consuming public."